The company's purpose is to organize events, conceive and execute art and exhibition construction, catering, art transportation, art exhibitions and art trade, marketing and print products, trade fair construction, as well as tourist accompaniment. The company may establish branches and subsidiaries in Switzerland and/or abroad and participate in other companies in Switzerland and/or abroad, acquire, hold, encumber and sell real estate or intellectual property rights in Switzerland and/or abroad, and conduct all commercial, financial or other business that is directly or indirectly related to the company's purpose. Furthermore, the company may grant loans or other financing to its direct or indirect shareholders and their direct or indirect subsidiaries, as well as to third parties, against payment or free of charge, and provide security of any kind for the liabilities of such persons or group companies, including guarantees, pledges and fiduciary transfers of the company's assets.