The company's purpose is to provide services in the fields of management consulting, public relations and marketing, as well as journalistic services to media in Switzerland and abroad. It can acquire, encumber, sell and manage real estate in Switzerland and abroad, trade in goods of all kinds and/or act as an intermediary in transactions, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, arrange financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties.