The company's purpose is to engage in all activities related to media, marketing and public relations services, content production, event organization, consulting and other services, including: - organizing expeditions, projects and events, whether leisure, sports, social, cultural or promotional; - all media and entertainment activities, including the production of films, documentaries, advertisements and all content for social networks; - providing all marketing, consulting and support services; - renting studio facilities, including equipment, accessories and other materials; - managing and promoting social initiatives; - accompanying and promoting emerging talents and artists in all fields, managing contracts with them and their managers; - publishing, including information production activities, literature, video games, music, software and other content; - managing and coordinating the implementation of copyrights and other intellectual properties; - offering digital solutions, including mobile applications, customer portals, creative work, visual elements and website designs; - creating advisory and support bodies related to the company's areas of expertise. The company may: - engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; - create branches or subsidiaries; - participate in all enterprises having a direct or indirect relationship with its purpose; - grant loans or guarantees to shareholders or third parties, if it serves its interests.