The company aims to design, develop, manufacture, and trade everyday clothing and accessories for children aged zero to twelve, for both girls and boys. This includes clothing, swimwear, beach towels, hand towels, bedding, and other textile products. The company creates and produces patterns, collaborates with manufacturing companies, and can source textile designs, including from artist collectives of young women and mothers in India. It distributes its products domestically and internationally, primarily through its own online shop and partnerships with distributors, department stores, and online platforms. The company prioritizes eco-friendly and skin-friendly production to minimize allergies in children. The company may establish branches and subsidiaries, both domestically and internationally, invest in other companies, acquire, hold, and sell real estate, and conduct all business that is directly or indirectly related to the company's purpose.