The company's purpose is to actively and passively participate in and finance companies in Switzerland and abroad, particularly in the areas of wellbeing, health, lifelong vitality, sports, luxury, brand management, marketing and distribution. It can provide consulting services in these areas, accept consulting mandates, acquire, manage and sell licenses and usage rights. Furthermore, it can carry out all commercial and financial activities related thereto. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all commercial, financial and other business that is connected with the company's purpose or suitable to promote it. It can also provide financing for its own account or for third-party account, as well as grant guarantees and warranties for subsidiaries and third parties.