The company's purpose is to provide services, training and consulting in the hospitality and gastronomy industry, to trade and distribute goods of all kinds related to gastronomy, to grant national and international naming, branding, licensing and franchising rights, and to create concepts and carry out all business directly or indirectly related thereto. The company may conduct all business that is suitable to promote or facilitate the development of the company and the achievement of its purpose, directly or indirectly. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, manage, hold and sell participations. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may acquire, hold, manage and sell intellectual property rights.