The company offers marketing and communication services, particularly: market research and analysis (insight analysis, qualitative and quantitative studies), strategy development and concept creation (concept development, strategy development), branding and design (branding & design, ad creatives production), event and activation management (planning and implementation of product sampling activations, festival or trade fair activations, roadshows), digital communication (community management, content creation, digital storytelling), and personnel and tool management (staff recruitment & training, tool construction). The company's core activity is to support customers in developing and implementing marketing strategies and campaigns, particularly in the area of Millennials and GenZ target groups.