The company aims to trade in goods of all kinds, operate online shops, and provide services in the music industry. Furthermore, the company aims to provide consulting and coaching services, particularly in the areas of strategy, organization, and management. The company also aims to provide services in the field of information technology, particularly the development of software and apps, as well as the sale of related products. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, immovable property, intellectual property rights, and licenses of all kinds.