The company's purpose is to acquire, sell, hold and manage real estate or real estate shares in Switzerland and abroad, to provide services in the fields of sports, communication, marketing, advertising and information technology, to organize and conduct sports, sponsorship and other events, as well as to trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.