Through collaboration with international experts, projects and initiatives are supported worldwide to benefit neglected animals and people in need, by implementing effective and sustainable methods locally to improve the quality of life for both animals and humans. Furthermore, projects are promoted that strengthen the empathy of local societies towards animals. The association is committed to the highest ethical standards in both animal welfare and towards the local population. The animal focus is on domestic and wild animals, mainly in developing countries, which are abused, neglected, mistreated or prevented from leading a safe and happy life. The human focus is on young people and communities, mainly in developing countries, who do not have access to educational opportunities regarding animal welfare. The association does not pursue any commercial or profit-making purposes and does not strive for gain.