The company aims to organize, market and execute concerts, concert tours and events as well as music and dance events. In this context, it also produces films, produces recorded sound and image carriers, and merchandises of all kinds. Culture, cultural heritage, as well as cooperation in the cultural field with the target countries are promoted, further developed, and the insights gained are implemented in training and further education. Furthermore, it trades in licensing rights, advises and provides services in the licensing business for media and content of all kinds nationally and internationally. It holds and markets licensing rights and licensing agreements. The company can establish branches, take over the operation of related business purposes, participate in other companies of all kinds, and acquire, encumber, sell and manage real estate, intellectual property rights and securities. It can carry out all transactions that are suitable for promoting or facilitating the purpose of the company.