The company's purpose is to provide services in the fields of marketing and advertising, as well as all directly or indirectly related activities. Furthermore, the company aims to provide consulting services and support for private individuals, project development and realization of real estate, brokerage and provision of consulting services in connection with real estate transactions, property management, and all directly or indirectly related activities. The company may also engage in all commercial, financial, or other activities that are connected to the company's purpose. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in or establish other companies in the same or similar business areas in Switzerland and abroad, or acquire or finance such companies. It may also acquire, hold, and sell properties.