The company's purpose is: the operation of one or more public establishments, including restaurants, bars, bistros, café-theaters, and bistronomy venues, as well as the organization of cultural and event activities, such as theatrical performances, concerts, dinner shows, corporate events, and external events; the preparation, sale, and service of food and beverages, alcoholic or non-alcoholic, on-site and takeaway, as well as the creation, production, and marketing of food or beverage products under its own brand, including beers, sauces, dishes, or derivative products; the creation, promotion, and management of internal or external, cultural or commercial events, as well as the design, creation, and marketing of visual supports, packaging, or promotional items related to its activity. The company may carry out any financial, commercial, or real estate operations in connection with its purpose or likely to promote it; it may, in particular, create, manage, operate, and develop concepts, brands, licenses, or franchises related to its purpose, grant loans or guarantees of any kind to its partners or to third parties, create branches in Switzerland and abroad, take participations, found or finance companies having a direct or indirect connection with its purpose, all to the exclusion of operations prohibited by the LFAIE.