The company's purpose is the operation and development of digital platforms and computer applications for the trade of consumer goods of all kinds (e-commerce) as well as all related services and consulting. The company may: carry out any financial, commercial or industrial, movable or immovable activity (except for operations prohibited by the LFAIE) directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates, subsidiaries, parent companies, sister companies or third parties, if it promotes its interests or those of the group of companies to which it belongs; carry out any cash pooling activity for the account of the group to which it belongs.