The purpose of the company is to provide services of all kinds in the field of sports management, in particular the organization and execution of events such as tournaments, trade fairs and other sports-related events, the operation of a sports school offering training and education programs for athletes, the provision of consulting services in the field of sports management, the management of athletes' careers, including representation and career development, as well as the conduct of media activities and the establishment of a community around sports. Furthermore, the company aims to engage in the trade, import, export and hawking of goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, manage and sell properties in Switzerland and abroad, as well as acquire, hold and sell intellectual property rights. In addition, the company will provide services in the field of gastronomy, including the sale of food and beverages, and conduct business activities in the field of gastronomy. The company may engage in all commercial, financial and other activities that are related to the purpose of the company.