The company aims to develop, conceive, plan and execute events of all kinds, particularly weddings, corporate, public and destination events. It provides all related services, namely consulting, project and production management, design and styling, decoration/floristry, technical planning and implementation, logistics and hospitality, artist and supplier management, marketing/PR/communication as well as digital and audiovisual productions. Additionally, the company engages in the trade (retail and wholesale), import/export as well as the rental of goods, particularly fashion and clothing, accessories, jewelry and watches, cosmetics and care products, perfumery, hair and makeup articles, decoration and interior articles as well as event and equipment goods. It can operate online and stationary sales outlets, showrooms and pop-up stores and provide styling, personal shopping, hair and makeup as well as cosmetic services, particularly in connection with events and productions. The company can establish branches and subsidiaries, both domestically and abroad, participate in other companies, acquire, hold, encumber and exploit intellectual property rights and licenses, acquire, encumber, dispose of and manage real estate as well as provide financing for its own or third-party account and provide security for the liabilities of affiliated companies and third parties. It can conduct all business that is directly or indirectly related to the company's purpose. Subject to official approvals.