The company's purpose is to market and sell watches, watch components, fashion items and similar products, as well as to perform and provide all related activities and services. The company may grant direct or indirect financing to third parties or companies in which it is directly or indirectly involved, as well as to direct or indirect shareholders or companies in which such parties are directly or indirectly involved, whether through loans and/or other financing, including within the framework of cash pooling agreements, whether against payment or not. The company may provide security of any kind for its own liabilities or the liabilities of the aforementioned persons, including through pledges, assignments, fiduciary transfers, guarantees of any kind or through offset obligations, whether against payment or not, even if such financing, security or guarantees are in the exclusive interest of third parties or companies in which it is directly or indirectly involved, or of direct or indirect shareholders or companies in which such parties are directly or indirectly involved. In addition, the company may participate in other companies of any kind in Switzerland and abroad, establish, acquire and merge with them. It may acquire, encumber and dispose of real estate and intellectual property rights in Switzerland and abroad, and establish branches and agencies in Switzerland or abroad by resolution of the management.