The company's purpose, in Switzerland and abroad, is primarily to carry out the following activities: - development, manufacturing, marketing, sale, import, export, and branding of luxury pet products and associated lifestyle products; - strategic, cultural, and branding consulting services for the luxury and high-end market; - licensing, agency, and brand representation activities; - organization of travels, concierge services, and management of short-term rentals in compliance with applicable regulations; - acquisition, management, and exploitation of intellectual property rights; - any other commercial, financial, or related activities directly or indirectly related to the above activities. The company may carry out, either for its own account or for the account of third parties, any other activities of any nature, notably financial, commercial, industrial, movable and immovable property activities converging, excluding operations prohibited by the LFAIE, in Switzerland and abroad, directly or indirectly related to its main purpose. The company may also create branches in Switzerland and abroad. It may also participate in any company, acquire or pay fees and commissions, negotiate and execute various or commission contracts in different countries. The company may also provide financial assistance, including loans, advances, guarantees or securities of any form to its shareholders, to affiliated companies or to third parties.
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