The company's purpose is the import and export of honey and honey-derived products; the wholesale and retail trade, also through e-commerce platforms, of honey, food products and cosmetics based on honey and related derivatives; the distribution and trade of honey-based alcoholic and non-alcoholic beverages; the production and sale of clothing items, jewelry and fashion accessories. The company may also engage in related or complementary activities, including consulting and commercial promotion of the aforementioned products and gadgets related to the company's products and brand. Any other related or complementary activity such as carrying out promotional, advertising and marketing activities for the dissemination of its products. The company may establish branches in Switzerland and abroad, as well as participate in and acquire companies in Switzerland and abroad, including management, promotion and financing of the same. It may hold participations in other companies even with a non-analogous social purpose. The company may develop, acquire and exploit patents, trademarks, licenses, know-how and other rights of companies in Switzerland and abroad. It may also carry out any other activity in direct or indirect relation to the social purpose, as well as acquire and hold real estate in Switzerland and abroad.