The company's purpose is event management, particularly on the topic of children and learning, as well as wellness, fitness, and beauty products. Additionally, the company offers management consulting services for strategy, processes, and organization. It can also provide web design services. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as guarantees and sureties for subsidiaries and third parties.