Both in Switzerland and abroad, on behalf of individuals or legal entities: the execution of all services covering brand identity, in particular advertising campaigns and the creation of websites; the participation of the company, by any means, directly or indirectly, in all operations that can be related to its purpose through the creation of new companies, contribution, subscription or purchase of shares or social rights, merger or otherwise, creation, acquisition, lease, leaseback of all businesses, factories, workshops or establishments - with the exception of operations relating to properties whose use is not exclusively commercial or to companies with a real estate purpose not limited to properties for commercial use; and, generally, all operations, of whatever nature, directly or indirectly related to the corporate purpose or to any other similar or related purposes, with the exception of operations relating to properties whose use is not exclusively commercial or to companies with a real estate purpose not limited to properties for commercial use.