The company's purpose is to trade in goods of all kinds, in particular the sale of goods in its own retail stores, as well as wholesale and the operation of online shops. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, develop, encumber, sell and manage real estate, intellectual property rights, trademarks, patents and licenses in Switzerland and abroad. It may also carry out financing and leasing transactions for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.