The purpose of the company is the purchase, sale, holding and management of real estate and properties of all kinds, as well as the provision of all services in the real estate, hospitality, security technology, marketing, IT, audio/visual design and architecture sectors. The company can create, renovate and maintain real estate, buildings and constructions. The company can provide services in the media and artistic field, in particular publishing activities, artist management, production and organization of artistic performances, as well as the provision of other services in the artistic field. Furthermore, the company can organize events of all kinds and provide services in the communication and marketing sector of all kinds. The company can establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, hold and sell properties and intellectual property rights. The company can carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company. The company can grant direct or indirect financing to third parties or companies in which it is directly or indirectly involved, as well as to direct or indirect shareholders or companies in which such parties are directly or indirectly involved, whether through loans and/or other financing, including within the framework of cash pooling agreements. The company can provide security of any kind for its own liabilities or the liabilities of the aforementioned persons, including through pledges, assignments, fiduciary transfers, guarantees of any kind or through offset obligations, whether against payment or not, even if such financing, security or guarantees are in the exclusive interest of third parties or companies in which it is directly or indirectly involved, or of direct or indirect shareholders or companies in which such parties are directly or indirectly involved.