The operational and technical-commercial management and administration of amateur and professional sports associations, as well as individual amateur and professional athletes. The import, export, and marketing of sports articles and clothing, as well as any other related items. The creation, organization, and management of sports and non-sports events in Switzerland and abroad. The assumption and granting of mandates for promotion, representation, and agency for goods, services, and products of all types and kinds for Switzerland and abroad. The company may engage in all activities connected with its social purpose and establish or participate in other companies with a similar, related, or connected purpose, as well as create branches and/or subsidiaries in Switzerland and abroad.