The company's purpose is the development, marketing, distribution, trade and sale of video games, serious gaming, connected objects and applications for mobile devices, consoles, computers and other digital media, products and services in the field of games and toys, digital, web, graphics and publishing in Switzerland and abroad; provision of services, advice, research, study and development in the fields of games, toys, connected objects, digital, web, graphics and publishing in Switzerland and abroad. The company also aims to manage licenses, manage intellectual property rights, marketing and consulting activities for the aforementioned products in Switzerland and abroad. The company may carry out all financial, commercial or industrial, movable or immovable operations, except for any operation prohibited by the LFAIE, create branches or subsidiaries in Switzerland and abroad, participate in any company having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests.