The company has set itself the goal of developing, designing and distributing foodstuffs, dietary supplements and non-alcoholic beverages of all kinds, in particular products for sports and everyday nutrition as well as enriched foods, through online sales and sales to businesses. It also takes on the development and sale of merchandising articles and can organize events, workshops or sporting activities in connection with its products and brand image. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude all contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.