The company's purpose is to provide services in the field of marketing, in particular consulting, planning and creation of advertising measures of all kinds. Furthermore, it aims to provide corporate consulting, in particular consulting in corporate publishing, marketing and IT. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.