The company Kraftgras develops and distributes natural products, in particular beverages and oils, which are produced on the basis of grasses, chlorophyll and other natural ingredients. The products are divided into three categories: Basics (pure natural products), Plus products (enriched with additional nutrients) and Oils. The company's core activity lies in the production and distribution of healthy, vegan and innovative products that aim to provide customers with energy, well-being and wellness.