The company's purpose is to provide services in the field of photo and video production, as well as to execute related customer orders. Furthermore, the company aims to trade in photo and video materials and equipment. The company also aims to trade in and repair bicycles and accessories, as well as provide training and events in the field of cycling sports. The company may also engage in all activities that are directly or indirectly related to the company's purpose. It may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, take over representations, and enter into all transactions and contracts that may be suitable to promote the purpose of the company, or that are directly or indirectly related to it. It may also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. It may also acquire, manage, and sell real estate.