The purpose of the company is to carry out all lawful activities, including, but not limited to: buying and selling, representing, licensing, leasing, and acting as sales agents for all lawful services, trademarks, patents, designs, watches, movements and mechanisms, watch components, electronic products, jewelry, precious and semi-precious stones, cars and vehicles, toys, eyewear, perfumes, clothing, chemicals, food, beverages, real estate, apartments, houses, all types of lawful products, company shares, assets, constructions, all types of lawful activities in the countries where the company operates its activity. The company may also engage in consulting activities. The company may acquire, hold, and realize rights over intangible and tangible assets both in Switzerland and abroad. It may establish branches within the national territory and abroad as well as participate in other companies. The company may engage in any other activity related or connected to the achievement of the company's purposes.