The company's purpose is to engage in the trade, purchase, sale, distribution, and brokerage of all types of goods, particularly sports equipment, footwear, textiles, and similar products. In addition, the company can support non-profit organizations and projects by providing financial resources, namely in the form of sponsorship and donations. Furthermore, the company aims to provide services in the field of event organization, particularly sports and entertainment events, the marketing of sports and entertainment events, the trade of merchandising articles, the management of athletes, as well as the acquisition, exploitation, and brokerage of rights, particularly TV rights. The company can establish branches and subsidiaries both domestically and internationally, participate in other companies both domestically and internationally, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate both domestically and internationally. It can also provide financing for its own or third-party account and provide security for the liabilities of affiliated companies.