The company aims to organize, conduct and market events of all kinds in Switzerland and abroad. The company may operate an advertising agency for the brokerage, creation and execution of communication mandates, for the implementation and production of design mandates, PR, event and direct marketing activities. It may operate hospitality and entertainment businesses. It may hold, manage and trade rights in the field of music and other intellectual property rights. The company may establish branches and subsidiaries, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and/or resell real estate, securities or other assets in Switzerland and abroad. It may carry out all commercial and financial transactions and conclude contracts that may promote the realization of its purpose.