The company's purpose is to finance, conceive, plan, design, execute, manufacture, trade, exploit, distribute, advise, lead and manage in the areas of two- and three-dimensional communication forms and media such as film, video, multimedia, art editions, internet, exhibitions, fairs, installations, museums, as well as to acquire, sell and manage the related rights. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire or sell other companies. It may acquire, manage and sell real estate and securities. It may carry out all commercial and financial transactions that may be conducive to the realization of its purpose.