The core activity of Kuoni Reisen Holding AG encompasses tourism, particularly the promotion of sustainable tourism and the support of disadvantaged children in tourist regions. The company is also active in the organization and brokerage of travel, although these activities have been partially sold or contributed to other companies in recent years. The Kuoni and Hugentobler Foundation holds stakes in various companies, including Hotelbeds Group and VFS Global AG, and promotes non-profit purposes in the areas of sustainable tourism and child support.