The management, both on its own account and through external participations, of licenses and concessions, the buying and selling of commercial enterprises, the payment and/or collection of royalties, the management of joint ventures, franchising, the conclusion of similar types of agreements and/or collaborations with third parties (both on its own account and on behalf of others); the assistance, maintenance, repair and construction, the purchase, sale and rental of motor vehicles and motorcycles, respectively of their parts and accessories; the brokerage, sale and procurement of business in the automotive and motorcycle sector; the research and development of new materials in the automotive and motorcycle sector; the organization, promotion and participation in sports events, competitions, fairs and exhibitions in the automotive and motorcycle sector; the production, purchase and sale of accessories, clothing and spare parts for the automotive and motorcycle sector; the management, research, sale and promotion of advertising and sponsorship activities, direct marketing and public relations related to the automotive and motorcycle sector and the events and competitions related thereto. The company may assume representations and carry out all operations that have a direct or indirect relationship with the company's purpose. The company may perform all acts necessary for the implementation of the company's purpose, in particular acquire, hold, sell and lease real estate in Switzerland and abroad.