The company's purpose is to provide management services, hold and manage image rights, and collect license fees and royalties from modeling activities in Europe and North America. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and carry out commercial and financial transactions that achieve synergies with the main purpose. It may acquire, manage, exploit, and sell licenses, patents, inventions, processes, copyrights, trademarks, and other intellectual property rights, as well as participations. It may also acquire, manage, encumber, and sell securities and real estate, and enter into any business or conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to the purpose of the company. It may also provide financing for its own account or for the account of third parties, and grant securities for liabilities of affiliated companies.