The company's purpose is to produce photographic works, trade in goods and usage rights of all kinds, and provide services in the field of advertising and promotion, as well as organize exhibitions and courses in the field of photography and art. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.