The company's purpose is to produce and distribute television programs and other media products of all kinds (text, image and sound) as well as to provide multimedia services, produce and assemble plastic requisites and equipment, and provide consulting, training and other services in these areas. Furthermore, the company may engage in trade with goods and products of all kinds, in particular digital products, fan articles and advertising materials. The company may also establish subsidiaries and branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, hold, encumber and sell real estate, as well as acquire, exploit, grant and sell patents, trademarks, trade names, licenses and other intellectual property rights. It may also carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose.