The purpose of the company is to provide art direction, creative direction, concept, design, publication services and consulting in the cultural field, design, game design, scenography, architecture, urban planning and urban development, as well as at the interfaces between culture and economy, or culture and politics. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. It may acquire, hold and sell real estate. The company may also carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company. The company is authorized to take financing, restructuring and guarantee measures in favor of shareholders or third parties, as well as to grant loans to shareholders or third parties or to provide security for their obligations.