The company's core activity is media monitoring and analysis for businesses, particularly in the areas of public relations and communication. The company offers an AI-based search technology that enables the tracking and analysis of media and press coverage as well as other media contributions. The services include, among other things, monitoring of print media, TV stations, radio stations, online media and social media platforms, as well as the creation of reports and analyses on topics such as Share of Voice, Tone Index and PR Value Measurement.