The company's purpose is to provide services in the fields of advertising, marketing, TV commentary, representation and brokerage of products and services, financing of startups, project realization in the event, investment and non-profit sectors, and licensing of intellectual property rights. The company may form and maintain networks, establish and operate companies, branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.