The company's purpose is the exploitation and marketing of all commercially exploitable rights related to racing driver activities, in particular personality rights, ancillary copyright, sponsorship rights, advertising rights and other usage rights; the management of athletes and sports events; the management of image rights, careers and sports activities, as well as sports merchandising. It may carry out all commercial, industrial and real estate operations and conclude all contracts suitable for developing its purpose. It may also create branches, take participations in other companies or mandate subcontractors. It may grant loans to its associates or third parties, act as guarantor for loans subscribed by its associates or third parties, guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, and pledge its assets to secure any claim.