The company's purpose is to provide services in all areas, particularly in the fields of events and tourism, brokerage of various services, as well as rental, import, export, purchase, and sale of movable or immovable property, except for those prohibited by the LFAIE, and the trade of all products. It may: engage in any financial, commercial, and industrial activity directly or indirectly related to its purpose; create branches and/or subsidiaries in Switzerland and abroad and take an interest in all related or similar businesses that may develop its purpose; participate in all businesses having a direct or indirect relationship with its purpose, both in Switzerland and abroad; the company may also conclude loan agreements with its associates, as debtor or creditor, or grant them guarantees, if it serves its interests.