The company's purpose is to operate a space dedicated to beauty, well-being, and enhancing the individual, as well as providing hairdressing, makeup, image consulting, and event creation services related to the beauty universe, selling cosmetic products and related accessories, as well as associated services and all activities directly or indirectly related to the aforementioned purposes. The company may, directly or indirectly in relation to its purpose: carry out all financial, commercial, and real estate operations, except those prohibited by the LFAIE; participate in all enterprises or activities in Switzerland and abroad; grant loans and provide guarantees in favor of any person, including its partners and managers; create branches or subsidiaries in Switzerland and abroad.