provision of cooking, pastry-making, oenology, catering, hotel management, hospitality and tourism courses, as well as other related fields; brand management; production, importation and distribution of products such as books, videos, CDs, CD-ROMs, DVDs, food and beverages, kitchen utensils, clothing, instruments, tableware and all other equipment and materials; creation and management, either directly or through licenses or franchises, of coffee shops, bakeries, bistros, restaurants or other food and beverage retail businesses (for consumption on site or take-out) and ancillary products; catering service production; management of retail businesses, either directly or through licenses or franchises; provision of consulting services; marketing of products and services of other group companies, as well as their licensees and partners; organization and participation in festivals, demonstrations and promotions, particularly in the culinary and hospitality fields; all other activities related to the culinary arts, the art of living, food and gastronomy; all convergent activities