The company's purpose is all activities related to hospitality and catering, in particular the publication of a guide, communication and marketing and consulting, the trade - namely the purchase and sale - of all products, and the operation of various establishments. It may: participate in all companies and carry out all mobile, real estate, industrial, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; open branches and subsidiaries in Switzerland and abroad.