The purpose of the company is to publish and market print and online media and other publications, to acquire and broker advertisements, to organize and conduct events and events, as well as to provide services in the areas of event marketing, artist management, tour organization and artist brokerage, and to trade in goods of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies. It can acquire, manage and sell real estate and securities. It can carry out all commercial and financial transactions that may be conducive to the realization of the purpose. It can take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.