The association Lehrberufe Live! offers a low-threshold service for vocational orientation for students, parents, and teachers (purpose). Lehrberufe Live! makes job profiles visible, counteracts the shortage of skilled workers, promotes equal opportunities regarding gender and socio-economic status, and prevents apprenticeship dropouts as a result of unrealistic career choices (goals). With innovation and pioneering spirit, Lehrberufe Live! contributes to the digitalization of career choice and the attractiveness of Swiss vocational education. The association Lehrberufe Live! believes in the dual education system of Switzerland, which offers every person, whether born here or immigrated, a fair chance in working life. It is convinced of the quality and meaning of Swiss vocational education and its importance for a healthy Swiss economy. The association Lehrberufe Live! is politically independent and denominationally neutral.