The company aims to design, promote and sell products of the Lenzerheide holiday region. In particular, it operates tourist marketing for the region and creates, as well as sells, marketing and communication services for service providers/partners. It can also take over further services and support services for companies. The company is authorized to conduct all business and conclude contracts that are directly or indirectly related to this purpose or are suitable to promote it. The company can establish branches in Switzerland and abroad, participate in companies with similar or similar business areas, merge with such companies or finance them. The company can acquire, dispose of, exploit or have exploited industrial, literary or artistic property rights and acquire and sell properties in Switzerland and abroad.