The company's purpose is to provide services in the cosmetics and wellness sector, in particular facial and body cosmetics, hair removal, manicure, pedicure, permanent make-up, eyelash extensions, facial treatments and anti-aging, training in cosmetic treatments, the Venus-Beauty franchise system, maintenance of cosmetic equipment, and trade and distribution of goods of all kinds, in particular cosmetics and wellness products. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as guarantees and sureties for affiliated companies and third parties.